Customers, Loyalty & Growth
Separate repeat visits from rewards you would have paid anyway.
- The average turn is over. Is the table ready?
Four invented turns average 100 minutes. Following the next reservation shows why that average cannot promise a ready table.
- Which promotion orders would have happened anyway?
A randomized holdout can estimate an offer's incremental effect. Redemption counts and before-and-after sales cannot supply the missing comparison on their own.
- Measure the second visit with a cohort, not a monthly repeat share
Give each first-time guest the same chance to return, state who you can identify, and keep customer mix separate from retention.
- How many extra paid visits must a loyalty reward earn?
Start with all rewards paid, then ask how many genuinely additional orders can cover them. A busy loyalty dashboard cannot answer that question by itself.